The IONIQ 5 transforms city streets to bring to life Hyundai’s sponsorship of film across the Channel 4 network.
Film has the power to change your world. It takes you to somewhere new, whether that’s a different planet or a different moment in time. Over the coming months you may see a series of short adverts (also known as idents) throughout films across the Channel 4 network that celebrate this transformative nature of film.
Shot at night at locations in Liverpool and Manchester, the idents aim to transform these usual city scenes into cinematic wonderlands, with some unexpected consequences from passers-by.
Making use of IONIQ 5’s Vehicle-to-Load (V2L) technology, that lets the car power other appliances, the idents begin with technicians plugging a projector into the IONIQ 5 and pointing it out of the passenger window. The car then sets off on a journey to transform the streets with projections inspired by different genres of film.
The shots were filmed for real and enhanced during post-production. The idents recreate range of film genres in a few unlikely locations, including a cowboy cantering down a city street
As well as a flying saucer landing by a tower block, a dinosaur making an unwelcome appearance for someone out for a night-time stroll and even transporting a motorcycle rider to outer space.
The footage was filmed at locations around the University of Liverpool and the Imperial War Museum North, Manchester. To create such an impact required a team of experts within projection, lighting and cinematography. Here you can see some of them in action.
The talented team who helped bring it to life:
DIRECTOR Ewan Jones Morris
PRODUCTION COMPANY Friends Electric
DOP John Lynch
EXEC PRODUCER Barney Richard
PRODUCER Giles Edward-N
PRODUCER Isabella Parish
LOCAL PRODUCTION COMPANY LS Productions
POST-PRODUCTION COMPANY Electric Theatre Collective
VFX SUPERVISOR Ryan Knowles
POST PRODUCER Marie OBrien
COLOURIST Connor Coolbear
LEAD 2D ANIMATOR Ruben Llusia
2D ASSISTS Bradley Cocksegde, CJ Gaikwad, Nicola Borsari, Ralph Briscoe, Stirling Archibald
CG Piers Limberg
BESPOKE ANIMATION Future Power Station
MUSIC COMPOSER Anna Meredith
SOUND DESIGN Chris Taylor-Morris @ Guilt Free Post
INNOCEAN UK AGENCY
HEAD OF CREATIVE Dom Sweeney
CREATIVE Fenton Saward
ACCOUNT MANAGER Lauren Saker
AGENCY PRODUCER Emma Smalley