What makes a memorable drive for you?

Our recent study found that nearly three quarters (73%) of UK motorists enjoy driving yet distractions on the road leave them missing out on making memories as they focus on sat navs, traffic and avoiding roadworks. 

It also found 33% of Brits state that the most prominent memory from previous driving trips have been who they have travelled with, beating amazing views (33%), passing famous landmarks (30%) and the destination itself (29%). Using this insight, we have created the top 20 things that make a car journey memorable…

The Top 10 most memorable drives in the UK

With a mission to find out what truly makes a memorable drive, we’ve curated 10 memorable routes for the nation to enjoy, all of which include at least 3 of the 20 elements.

1.       North Norfolk Coast: King’s Lynn to Cromer via the North Norfolk Coast 

2.       Through Kielder Forest: Hexham Abbey to Hawick 

3.       London After Hours: Notting Hill to Greenwich 

4.       Surrey Hills: Dorking to Petworth 

5.       Edinburgh and East Lothian: Edinburgh to North Berwick 

6.       From Highlands to Coast: Glenshee to Banff portion  

7.       Dartmoor: Tavistock to Ashburton   

8.       Welsh Coast: Llŷn Peninsula to Fron Haul 

9.       Jurassic Coast: Swanage to Weymouth  

10.     Somerset: Clifton in Bristol to Glastonbury  

We’ve also partnered with cognitive scientist, Dr Martha Newson, as part of our campaign, who has shared her top three tips on how to have a memorable journey this summer.  

1.       Choose your car snacks wisely

2.       Minimise distractions

3.       Really stretch your legs when you have a rest break

A fifth of Brits have also said that they miss out on making memories on drives due to engine fumes and noise, easily solved by switching to electric. With a mission to decarbonise road transport, we’re hoping to inspire people to make the switch to electric vehicles. Would you consider making the change?