Hyundai unveils sustainable fashion range at Selfridges.
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Re:Style 2020: Hyundai unveils sustainable fashion range at Selfridges

Re:Style 2020: Hyundai unveils sustainable fashion range at Selfridges

· Hyundai unveils sustainable fashion range at Selfridges in London with the launch of Re:Style 2020

· Six sustainably-minded designers have used discarded car parts to create items for the collection which include: jewellery, jumpsuits, work vests and bags

· All revenue from the sale of the goods will be donated to the British Fashion Council’s Institute of Positive Fashion

 

Hyundai has unveiled its sustainable fashion range at Selfridges - with the unusual offerings made from discarded car parts including airbags. The car manufacturer has teamed up with a number of ethical designers for the launch of Re:Style 2020 at the department store in London. Re:Style was implemented last year as a project to spread eco-friendly upcycling trends around the world via unique harmony between automobiles and fashion. This year, Re:Style project has expanded the upcycling materials to include car window, carpet, and airbags, and designed jewelry, jumpsuits, vests, etc.

Hyundai collaborated with 6 global fashion brands including Alighieri, E.L.V. DENIM, and Public School. Through this collaboration, Hyundai is expected to lead the virtuous cycle of eco-friendly resources from developing eco-friendly cars to efficient waste recycling, and present innovative ways of corporate responsibility for the environment and sustainable management. The product was released on the official social media channel of six brands that participated in collaboration on 8th October. The collaborated goods will be sold around the world in a limited edition through U.K.’s famous department store Selfridges via its London stores and on homepage. All revenue from the sale of the goods unveiled at Selfridges will be donated to the British Fashion Council’s Institute of Positive Fashion, which supports global designers and the fashion industry to become more sustainable.

Wonhong Cho, Executive Vice President of Hyundai Motor Company, said: "At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post COVID-19 world.
“Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to.”

“By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”

The collaboration has been designed as part of Hyundai’s commitment to a more sustainable future.

Under its ‘Strategy 2025’, the manufacturer aims to be the world’s third-largest automaker of eco-friendly vehicles by 2025, offering battery electric vehicles and fuel-cell electric vehicles (FCEVs).

It has also just announced the launch of IONIQ: a new electric-vehicle brand with dedicated EV models scheduled to be introduced from 2021.

More information on the project - https://www.selfridges.com/GB/en/features/articles/selfridges-loves/hyundai-re-style-2020/?cm_re=homepage-_-hero-_-hyundai-re-style-2020

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