Sometimes you have to look back to move forward. It’s been said may times – but heritage can be the key to re-inventing the future.
The new 45 electric concept car harks back to our first established design DNA and celebrates a seminal car in our history. The 1974 Pony Coupe Concept.
45 strips away complexity and celebrates the clean lines and minimalistic design of the Coupe Concept and other cars of the era. As an homage to its heritage and reimagined for the future, 45 foreshadows a new era of our automotive design focused on electrification, autonomous technologies and intelligent design.
The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car’s name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further alludes to the design direction of future EV models.
45 incorporates the evolution of our ‘Sensuous Sportiness’ design language. 'Sensuous' stands for enhanced emotional values that customers can experience through design, and 'Sportiness' is determined to implement those values through innovative mobility solutions.
45 reinterprets the Pony Coupe Concept’s distinctive lattice radiator grille with a ‘kinetic cube lamp’ design. The iconic front-end presence with the kinetic cube lamps evokes analogue emotions, while at the same time applying cutting-edge technologies. It also takes our lighting architecture to the next level, allowing people to instantly recognize the vehicle at a distance.
By exhibiting a modernized fastback profile, 45 epitomises stability and dynamism, characteristics accentuated by the vehicle’s significant width and forward-oriented posture.
Style Set Free
The 45 embodies our ‘STYLE SET FREE’ strategy for future mobility that emphasizes personalisation of design and function. As the new era of future mobility opens, Hyundai reimagines the in-car experience in a self-driven vehicle. The interior becomes a unique living space capable of transforming to accommodate a range of passenger lifestyle demands.
Inside, Hyundai’s design team takes the space beyond driving to focus on the vehicle’s evolution into a living space. Inspired by furniture designs, the minimalist cabin is fitted with an inviting fusion of wood, fabric and leather, creating a warm atmosphere that is both relaxing and spacious. Daylight was also considered as a design element for the headlining to bring analogue emotions in a natural way.
Pushing design and technology further ahead, front-seat passengers can interact with the infotainment system via a projection-beam interface. This replaces a single central touchscreen with a series of displays and functions integrated into the dashboard itself.
The fully-electric powertrain finally enables a complete reimagination of how cars are packaged. The space is fully maximized with batteries and motors positioned outside or below the passenger compartment.
The batteries in 45 are set throughout the car’s floor, contributing to its spacious interior. The model’s flat floor where the batteries are stored is nicknamed the ‘skateboard’ as it allows us to create a flat space that feels like a living room with new pieces of furniture.
Immerse yourself in the Hyundai 45 even more by exploring the details with our head of design SangYup Lee.